Enschede is the largest city in Twente and combines Twente pragmatism with a lively student culture thanks to the University of Twente. The border location with Germany brings extra opportunities for salons that also manage to reach German clients. Enschede entrepreneurs are doers who value a no-nonsense approach — exactly what MyWest offers.
400+
Salons in Enschede
160,000+
Inwoners
Overijssel
Provincie
Take advantage of the border location by also serving German clients — a professional online booking system lowers the barrier.
Use email campaigns to reach clients around events such as Muziek op de Brink and Twente festivities.
Keep a close eye on your costs with financial reports — the Twente mentality values sound business management.
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