Why start your own salon?
More and more beauty professionals are choosing to go it alone. The freedom to set your own schedule, determine your own prices and build a brand that suits you — these are powerful motivators.
The beauty industry in the Netherlands and Belgium is growing steadily. With the right preparation and tools you can set up a successful salon.
Step 1: Market research and business plan
Start with thorough market research. Look at the competition in your area, define your target audience and formulate your unique selling points. A good business plan is the foundation for financing and gives direction to your growth.
- Analyse the competition in your immediate area
- Define your target audience (age, budget, preferences)
- Write a financial plan with revenue and cost projections
- Define your unique brand and positioning
Step 2: Location and fit-out
Your salon’s location is crucial. Pay attention to accessibility, visibility and the target audience in the neighbourhood. The fit-out should match your brand identity and create a pleasant atmosphere for clients.
Step 3: Permits and insurance
Register with the Chamber of Commerce, arrange the necessary permits and take out business insurance. In Belgium similar but specifically Belgian rules apply.
Step 4: Choosing salon software
Invest in good salon software from day one. This saves you time, reduces errors and gives you insight into your business performance. MyWest offers a complete solution with diary, client management, finances and more — from €29/month.