Ghent is a creative and lively student city in the heart of Flanders, with a thriving beauty scene. The city combines historic architecture with a progressive, trendsetting culture. The Ghent beauty market is Dutch-speaking and features a mix of classic salons and innovative concepts, driven by a young and fashion-conscious audience.
1,200+
Salons in Ghent
265,000+
Inwoners
East Flanders (Belgium)
Provincie
Play into Ghent’s creative culture by positioning your salon as unique and trendsetting through your online presence.
Use email marketing to reach students from UGent and Ghent University College with special offers.
Build a strong online reputation through reviews — Ghent residents are active on social media and enjoy sharing their beauty experiences.
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