Why do hairdressers choose the freelance life?
More and more hairdressers are choosing to work independently. The freedom to set your own hours, determine your own prices and choose your own workplace is a strong motivation for many. As a freelance hairdresser you are your own boss.
Additionally, it can be financially attractive. An experienced hairdresser with a well-filled client base can earn more as a freelancer than in employment. On the other hand, you are responsible for all costs and risks yourself.
The freelance life does not suit everyone. It requires entrepreneurship, discipline and the willingness to do your own administration. But for hairdressers with an entrepreneurial mindset, it offers enormous possibilities.
Step by step becoming a freelance hairdresser
The step to self-employment starts with good preparation. Don’t resign hastily, but build your plan carefully. Here are the most important steps to start as a freelance hairdresser:
- Write a concise business plan with your target audience and financial projections
- Register with the Chamber of Commerce as a sole trader
- Register with the tax authorities for VAT and income tax
- Take out professional and liability insurance
- Consider disability insurance
- Arrange a workspace: rent your own chair, home salon or mobile working
- Open a business bank account
- Invest in good tools and products
Winning clients as a freelance hairdresser
One of the biggest challenges for starting freelance hairdressers is building a client base. If you switch from employment, you can often take some of your clients with you, but this is not always the case and is sometimes contractually prohibited.
Start with your personal network. Let family, friends and acquaintances know that you have gone into business for yourself. Create a professional Instagram page and regularly share your work. Word of mouth is still the most powerful marketing tool for hairdressers.
Also consider registering on platforms where clients can find hairdressers. And don’t forget to create your own online booking page. With MyWest you can set up a professional booking page where clients can book directly with you.
Finances and administration as a freelance hairdresser
As a freelance hairdresser you are responsible for your own bookkeeping and tax returns. This doesn’t need to be complicated, but it is important to organise it properly from the start.
Track all your income and expenses, keep receipts and invoices, and make use of the tax advantages available to you as a freelancer: the self-employment deduction, the starter deduction (first three years) and the SME profit exemption.
An accountant can save you a lot of time and stress, especially in the first year. The costs (usually €50–€150 per month) pay for themselves in fewer errors and more tax benefits.
Salon software for freelance hairdressers
Even as a solo practitioner you benefit from good salon software. It helps you manage your diary professionally, keep client records and monitor your revenue. Moreover, it gives a professional impression to your clients.
MyWest is particularly suited for freelance hairdressers. The starter package is affordable and offers all essential features: online diary, client management, booking page and financial overview. You can get started immediately without a large investment.