The importance of client reviews
92% of consumers read online reviews before visiting a local business. For salons, reviews are extra important because clients entrust their appearance — trust is essential. Good reviews are your best marketing.
How to collect more reviews
With this approach you consistently get good reviews:
- Ask for a review after every appointment (automatically via salon software)
- Make it easy: send a direct link to your review page
- Respond to every review — positive and negative
- Share positive reviews on your social media
- Thank clients for their feedback
Managing reviews with MyWest
MyWest has a built-in review system where you collect client reviews, view them and respond. You can also track the average score per staff member for quality control.