The impact of no-shows
No-shows cost the average salon hundreds to thousands of euros per month in lost revenue. Every missed appointment is not only lost revenue, but also wasted time that could have been spent on other clients.
5 strategies to prevent no-shows
With these five strategies you drastically reduce no-shows:
- Send automatic reminders 24 and 2 hours before the appointment
- Establish a clear cancellation policy and actively communicate it
- Offer online bookings so clients can easily reschedule themselves
- Maintain a waiting list to immediately fill empty slots
- Consider a no-show fee for repeated missed appointments
Automation with salon software
Manually sending reminders is unfeasible in a busy salon. MyWest fully automates this: clients automatically receive reminders and can cancel or reschedule with one click.